Santa Cruz County Real Estate News & Market Trends

You’ll find our blog to be a wealth of information, covering everything from local market statistics and home values to community happenings. That’s because we care about the community and want to help you find your place in it. Please reach out if you have any questions at all. We’d love to talk with you!

June 1, 2022

Market Update - Santa Cruz County May 2022

Posted in Market Updates
May 17, 2022

Why We Love the Eastside of Santa Cruz

Here are some of the reasons we love to be in Eastside Santa Cruz.


Buying a home? Click here to perform a full home search

Selling a home? Click here for a FREE Home Price Evaluation


Today we’re taking a closer look at the beautiful Eastside of Santa Cruz. One of our favorite things to do is take a walk along East Cliff Drive. You can walk your dog, ride your bike, watch the surfers, and enjoy the gorgeous oceanside views. 


There are a ton of awesome, local businesses at the end of 41st Ave. Verve Coffee, Cat and Cloud, and Zen Island are all fantastic spots. There are pizza places, surf shops, and plenty of boutique stores. There’s also a movie theater on this side of town.


Eastside Santa Cruz is also home to world-class surfing. Some of the best surf breaks in California. There’s Pleasure Point, First Peak, Wynden Sea, Rockview, 26th Avenue, and more. We swell so often through the year that you can get waves virtually any time you want.


Another great thing about the Eastside is that you can ride your bike to Capitola Village, the harbor, or all the way to the Westside of Santa Cruz. The town is essentially flat, and there are many hidden bike trails. It's a great starting point for a nice ride.

"We have some of the best surf breaks in all of California."


The Eastside of Santa Cruz has so much to offer. It’s rare to find a beach like this anywhere in the world. It’s conveniently located near the harbor, and there are plenty of restaurants, breweries, and more. There’s an incredible culture here that has developed over the years. This is a fantastic community and a perfect place to call home.


If you have questions for us about Eastside Santa Cruz or anything else related to real estate, don’t hesitate to reach out via phone or email. I look forward to hearing from you soon.

Posted in News
May 16, 2022

Market Update - Santa Cruz County April 2022

Posted in Market Updates
May 16, 2022

Market Update - Santa Cruz County March 2022

Posted in Market Updates
May 3, 2022

How We Can Help Get Your Home Ready

Some things to think about if you’re preparing your home for the market.


Buying a home? Click here to perform a full home search

Selling a home? Click here for a FREE Home Price Evaluation


Today we want to share a few things you should keep in mind when preparing your home for the market. 


Sometimes, sellers will contact us after they think they’ve gotten their home ready. However, they might’ve put money into projects that weren’t so important or left critical repairs unaddressed. 


In this market, you should contact us before you start preparing your home so we can guide you through the process. We can point out which improvements will give you a good return and what you might not need to fix. We also know plenty of contractors and subcontractors, so we can help find people to do the jobs you need, which can be a challenge here in Santa Cruz County.


Some sellers think they need to remove their belongings and leave the home vacant for showings. We find that houses show better with furniture; it feels more like a home and creates a better emotional experience. We can help you arrange things so that your property is photo-ready.


There’s a lot to preparing your home, so make sure you call or email us if you’re thinking about selling. We’re here to help you.

Posted in Seller Tips
April 19, 2022

Santa Cruz’s Unique Luxury Market

Here’s why you need to work with a professional team in Santa Cruz.


Buying a home? Click here to perform a full home search

Selling a home? Click here for a FREE Home Price Evaluation


The Santa Cruz luxury market is completely unique. If you want to buy or sell a home in this area, you need to understand what makes it different.


The first thing you need to do is work with a professional team who knows this area like the back of their hands. Inventory is low, even in the luxury market, so you’ll need help if you want to succeed.


For example, our team knows every niche area in our market, from the horse farms up in the hills to the oceanside homes you’re probably familiar with. We’re currently working with a client on the Eastside of Santa Cruz to help them remodel and potentially enlarge their home before selling. You may need to make changes like this if you want to get top dollar before you sell, and by working with a team like ours, you can be sure you’re getting all the necessary information.


We have plenty of experience in Santa Cruz, and we’d love to offer you our expertise. If you’re interested, just call or email us. We hope to hear from you soon.

Posted in Market Updates
March 1, 2022

Market Update - Santa Cruz County February 2022

Posted in Market Updates
Feb. 11, 2022

Nuances of the Santa Cruz Luxury Market

There are a few things buyers need to be aware of in our luxury market.


Buying a home? Click here to perform a full home search

Selling a home? Click here for a FREE Home Price Evaluation


The beautiful weather in Santa Cruz attracts a ton of luxury and second home buyers to the area. As a result, coastal properties, estates, etc. are all in high demand here. While much of the country is experiencing low inventory, Santa Cruz County experiences it regularly, especially when it comes to the high-end home market.


One challenge we’ve faced repeatedly is educating our clients who aren’t from the area about how truly unique this competitive market is. Sellers in this market know that they have more control in the transaction because there is such high demand for their properties and such low supply. Negotiating repairs, inspections, and so on are commonplace, and some buyers aren’t aware of how much control sellers have. If you’re not from the area, it can be a shock because it’s not like other luxury markets where there is a lot of supply and not a lot of buyers.


There are a variety of unique factors when it comes to purchasing a home in Santa Cruz county. That’s one reason why it’s important to set the right expectations if you’re thinking about buying in this market. In the higher price ranges, sellers don’t need to sell, and there’s usually another buyer ready to step in if you won’t pay their price or meet their terms.


If you are thinking about buying a home here in Santa Cruz County, we’d love to talk with you and make sure you know what you're getting into. We have years of experience in this market and can show you what you need to purchase a property in the area. If you have any other real estate-related questions, we’d be happy to answer those as well. Give us a call or send an email today.

Posted in Market Updates
Feb. 1, 2022

Market Update - Santa Cruz County January 2022

Posted in Market Updates
Jan. 13, 2022

The Three Ways Sellers Can Leave Contracts

What happens when a seller decides to back out of a contract?


Buying a home? Click here to perform a full home search

Selling a home? Click here for a FREE Home Price Evaluation

I recently had a colleague who was all set to purchase a home when the seller decided to back out of the transaction. So I wanted to talk about when a seller can and can’t cancel a contract. Most sellers are motivated to close on their homes, so this doesn’t come up that often. In the rare cases where it does, it can confuse buyers.


Why would a seller back out in the first place? Predominantly, this happens when the seller has a contingency to find a replacement property, and they can’t secure their new home. The seller might also have gotten a higher offer after they went under contract with another buyer.


"Sellers can’t back out of a contract on a whim."


Similar to how buyers can’t cancel on a whim, there can be serious repercussions when a seller backs out of a transaction. They could be facing some ethical issues depending upon the wording of the contract. However, there are three ways that most sellers can get out of their contracts legitimately: 


1. If the contract hasn’t actually been signed yet, the seller can still cancel. 


2. The seller’s agent adds a contingency clause saying that the sale is contingent on the seller finding a new home they like. In that case, the seller can exit the contract for that reason. 


3. The third way to back out is if the buyer doesn’t perform. That means the buyer’s contingencies aren’t released on time, or they don’t close on time. In California, the seller has to issue a 48-hour notice to perform, after which they can cancel the contract.


Without a valid reason to cancel, the buyer can sue the seller for non-performance and force the sale. The issue is that this can take years to resolve, and most buyers don’t want to wait that long. The buyer could also sue the seller for monetary damages and reclaim any losses, such as moving expenses, inspection fees, etc. 


If you have more questions about this topic or any other real estate topic, feel free to call or email me. I would love to help.


Posted in Market Updates