Santa Cruz County Real Estate News & Market Trends

You’ll find our blog to be a wealth of information, covering everything from local market statistics and home values to community happenings. That’s because we care about the community and want to help you find your place in it. Please reach out if you have any questions at all. We’d love to talk with you!

Aug. 20, 2019

July Market Stats-Santa Cruz

The Results Are In! – Santa Cruz

Posted in Market Updates
Aug. 7, 2019

Boardwalk Fun!

Boardwalk Fun!

FREE Friday Night Bands on the Beach 
June 14 – August 30, 2019

Friday Nights 6:30 pm and 8:30 pm 
Rock out to Top 40 bands from the ’70s, ’80s, and early ’90s FREE on the Beach Bandstand! 2 showtimes. 
More Info 

FREE Movies on the Beach
June 19 – August 14, 2019 
Wednesday Nights at 9:00 pm 
There’s nothing like watching a classic movie on the beach with the Giant Dipper twinkling overhead. 
More Info

Retro Nights
June 17 – August 13, 2019 
Mondays & Tuesdays after 5 pm 

Enjoy $1.50 rides, plus old-school prices on select games and food throughout the park.
More Info

Coca-Cola Nights
June 19 – August 15, 2019 
Wednesdays & Thursdays after 5 pm

Get unlimited rides for $14.95 plus tax when you bring in a Coca-Cola product.
More Info

Posted in News
Aug. 5, 2019

Real Trends America’s Best Real Estate Professional

Real Trends America’s Best Real Estate Professional

Congratulations Kasey & Brooke Hinchman! You are ranked among the top 1/2 of 1% of 1.4 million licensed real estate professionals in the United States!

Posted in News
July 29, 2019


Scotts Valley – Malone’s Grille, Skypark, Hilton


Malone’s Grille is a rustic American gastropub in the heart of Scotts Valley. This local favorite serves up both quality interpretations of classic dishes and daring new ventures. Their mixologists create cocktails that wow you with their flavor as much as they do with the eye. Enjoy dinner on the patio fireside while listening to live music or dining indoors with warm lighting and refreshing plant life. An ode to the classic saloon in the bar and lounge area which also brags of a warm fireplace and comfortable couch seating for groups. 


Skypark is full of things to do! Activities and features include multiple play areas, basketball and bocce courts, soccer fields, BBQ pits, walking path, a 20,000 sq. foot skate park, pump track, as well as a large and small dog park. 


This beautiful hotel is ideally situated among Redwood forests in Scotts Valley’s business district. Just minutes from area beaches and the famous Santa Cruz Boardwalk, this hotel features spacious accommodations as well as relaxing amenities, you’ll find plenty of things to do without leaving the hotel during your stay. Enjoy the outdoor heated pool, contemporary fitness center and more.

Posted in News
April 8, 2019


Gayle’s Bakery & Rosticceria – Capitola Beach Co. – Monarch Cove Inn



Gayle’s Bakery & Rosticceria

Gayle’s Bakery opened in 1978 as a small neighborhood bakery perched above the historic seaside village of Capitola, California. Today, Gayle’s Bakery is a bustling, 10,000 square-foot food emporium with an Italian deli and rotisserie, an espresso bar, and a grab-and-go case that’s perfect for picnics on the beach. Everyday, we transform the best natural ingredients like real butter, fresh eggs, and organic flour into more than 500 mouthwatering treats. Our gleaming cases are filled with fresh, beautiful, made-from-scratch pastries, cakes, cookies, breads, sandwiches, salads, and hot entrees. Our bakery has long been a gathering spot for locals and travelers alike. The service is casual. Take a number and relish the wait while you try to decide among the myriad of treats.

504 Bay Ave, Capitola, CA 95010
(831) 462-1200
web site


Capitola Beach Company

Capitola Beach Company is a boutique surf shop in Capitola Village in sunny Santa Cruz, California. In addition to surf and stand up paddle boarding (SUP) lessons and rentals, we also offer a full selection of casual surf apparel and gear for the whole family. Our shop is full of our private label logo wear and you can find the most popular lifestyle brands like Billabong, Quiksilver, Roxy, Amuse, O’Neill, Lucky Brand Jeans, Nixon, Havaianas, Sanuk, TOMS, Von Zipper, Electric, and SPY sunglasses. We also carry beach accessories, home decor, & unique gifts. Browse our online store or stop by the shop next time you are at the beach in Capitola.

131 Monterey Ave, Capitola, CA 95010
(831) 462-5222
web site


Monarch Cove Inn

Monarch Cove Inn is located on historic Depot Hill in Capitola, California. Poised on an ocean cliff, the Monarch Cove Inn looks out onto the breathtaking curve of Monterey Bay. Accommodations are intimately nestled among flower filled gardens and a monarch butterfly habitat. Enjoy a memorable stay on our 2.5 acre estate with uniquely appointed Victorian guestrooms and cottages, which are a thoughtful blend of yesterday and today. We are conveniently located within walking distance to Capitola Village. You can also stroll along the eucalyptus-lined pathway through the Monarch Butterfly Sanctuary that leads to New Brighton State Beach. Breakfast is served to your room daily. Contact our reservation desk to book your next ocean getaway and enjoy serenity and the extraordinary natural beauty of this historic inn.

620 El Salto Dr, Capitola, CA 95010
(831) 464-1295
web site

Posted in News
Feb. 25, 2019

Agent Spotlight: Kasey & Brooke Hinchman

Kasey & Brooke Hinchman

Kasey and Brooke Hinchman are quite the dynamic duo! They are partners in both business and in life, and together, they are unstoppable! They are both Santa Cruz locals, graduates of U.C.S.C., and they met in Felton… Awe! Kasey is an avid surfer, snowboarder, and mixed martial arts enthusiast. Brooke has a lifetime love of horseback riding and has won numerous equestrian championships over the years. They are national speakers at some of the largest real estate events in the country, training agents from all over the world on how to better serve their clients. Check out their Q&A to find out more about them…

Rotary of Santa Cruz, surfing, horseback riding, walking our dog on the beaches, and snowboarding. We love being outside in nature and we love to travel!

We REALLY love our family! Most of them live here in Santa Cruz County so we are able to hang out and BBQ, ride horses together, and take family trips to Tahoe.

We have one German Shepherd dog named Yara, who we rescued from the Santa Cruz County Animal Shelter, two Cats named Isabella and Wookie, also rescue animals from the Santa Cruz County Animal Shelter and Animal Friends Rescue Project, and two horses named Rico and Classy, who were both trained by Brooke using natural horsemanship methods.

Our home in Soquel – We have over five acres of prime horse property that connects to various trails. We enjoy riding our horses and having fun with our family and our animals 🙂
Mexico –  We love Puerto Vallarta and spend a lot of time in Mexico. We are both fluent Spanish speakers and we love the culture of this beautiful country.
Big Sur & Carmel – We get away often to this magnificent stretch of the California Coast, enjoying everything from hiking and hot springs, to wining and dining. We are so blessed to live where we do, with so many amazing places nearby!

Manuel’s Mexican Restaurant in Aptos. Their staff is so wonderful! We have been going there for years and they treat us like family. Their food is delicious and the ambiance makes you feel like you are in Mexico.

Surfing at 26th Avenue and the west side of Santa Cruz as well as horseback riding at our home in Soquel, Henry Cowell and Wilder Ranch.
Posted in News
Jan. 23, 2019




Lillian’s, Boardwalk, Dream Inn



Lillian’s Italian Kitchen

A family-owned restaurant that has been a staple in the city for almost a decade. Lillian’s offers traditional Sicilian recipes and a warm ambiance.

1148 Soquel Ave, Santa Cruz, CA 95062
web site



Santa Cruz Beach Boardwalk

Set along one of the few boardwalks left on the West Coast, this park has free admission. A half-mile-long concrete boardwalk parallels a gorgeous beach and ocean. Visitors pay per use for the adult and kiddie rides and can freely peruse arcade games, fast-food stands, and souvenir shops. Major rides include the Giant Dipper wooden roller coaster (built in 1924 and now a National Historic Landmark) and the Logger’s Revenge flume ride, but no one wants to miss the old-fashioned carousel that features 70 hand-carved horses and a rare ring toss.

400 Beach Street, Santa Cruz, CA 95060
web site



Dream Inn, Santa Cruz

Santa Cruz’s only beachfront hotel,  Monterey Bay sunsets from your private balcony, surfing and paddle-boarding on world-famous Cowell Beach, easy access to historic Santa Cruz Beach Boardwalk and University of California Santa Cruz. A boutique hotel featuring 165 guest rooms with thoughtful amenities like iPod docking stations and refrigerators, free WiFi and rainfall showers. Only a playful hop, skip, and a jump away from Santa Cruz’s adored 100-year old wharf, historic Boardwalk, and picturesque West Cliff Drive. Located just a short walk or drive away from some Central California’s most cherished state parks. Explore the forests of Big Basin and Nisene Marks. Adventure in the meadows of Pogonip or Wilder Ranch. Discover endless beauty along the beachside bluffs up Highway 1.

175 W Cliff Dr, Santa Cruz, CA 95060
web site

Posted in News
Jan. 11, 2019

Univision Televison Coverage of First Time Home Buyer Forum

Univision Televison Coverage of First Time Home Buyer Forum

Kasey Hinchman interviewed by Univision at the City of Watsonville First Time Home Buyer Forum. He was one of the main speakers at this event. The event was so popular, many attendees were turned away due to lack of space in the room. The City sponsored a second event a few weeks later to accommodate everyone. The interview is in Spanish! DRE#01424163/01445065

Posted in Market Updates, News
July 23, 2018

How to get your offer accepted in a Competitive Market:


How to get your offer accepted in a Competitive Market:

  • Getting tired of getting beat out in multiple offer situation? I sold 49 homes last year, in this extremely competitive and desirable market. Let me show you how I did that.
  • Get a great agent!! An excellent agent will make a WORLD of difference, when it comes to giving you every chance at getting the home you want. An agent with a strong reputation in the local market can help a seller's agent to convince a seller to go with your offer. Work with a lender that your agent recommends, if possible.
  • Do not make the mistake of thinking that working with the seller's agent will give you some kid of advantage. I have seen so many stories where this was not the optimal route for a buyer.
  • If you meet the seller's agent, at an open house, or whatever, be polite. Do not say anything negative about the house.
  • If you are looking to purchase a home in a popular neighborhood, in a hot market, you want to make sure to get out to see nay home that is of interest, as soon as possible. I know that, in Scotts Valley for example, some homes in certain neighborhoods are selling within 4 or 5 days of hitting the MLS.
  • You MUST be 100% pre approved prior to not only writing your offer, but finding the home you want.

This way you can move quickly when it is crunch time. Working with a good, reputable local lender can also help when it comes to getting your offer accepted.

If you are thinking that you will wait to get approved until you find the right house first, you are fighting an uphill battle.

  • Write a very nice cover letter to the seller, include a photo. This is just something short and sweet that basically introduces you and your family, and explains why you love their home. If you want to make this a step further, you might consider sending the seller a short video introduction of you and your family.
  • Submit your offer with proof of funds to close.
  • Make sure that your agent speaks in depth with the seller's agent to find out what these seller's in particular, would like to see in an offer. Do they need a short rent back, to give them time to move? A longer escrow period, or a quick close. Having an agent who can do the ground work, up front can make all the difference in the world.
  • Shortening or even eliminating certain contingencies, depending on what information you have available up front.
  • Make sure that you have reviewed all available reports and inspections up front. If it is possible, it is a good idea to review several inspections and reports on other homes before you review those for dream home. These reports can seem overwhelming by nature, especially when you do not see them on a daily basis. A good agent can help you to navigate these, and get you any answers you need.
  • There are a handful of formulas that experienced agents use to gauge what a competitive offer will be for a specific property. Obviously a new listing with 8 offers will require a different approach than a 3 month old listing with several price reductions (generally).
  • There are a variety of other tactics for getting your offer accepted. If you would like to hear more about this, please give us a call at 831-239-3708. I am Kasey Hinchman here in Santa Cruz. Reminding you that- the right agent and the right strategy will make all the difference in getting the home you want!

If we can be of help, or you would like to discuss how we can make it happen for you, please give us a call at 831-239-3708 or check out Use some of the tips in this video. that will make all the difference in getting the home you want! This is just a sampling of some of the things you can do to get the home you want, in a competitive market!

Posted in News
April 13, 2018

Catch Some Surf History and Explore Santa Cruz Real Estate

Not only is the Santa Cruz Surf Museum next to Steamer Lane, a world renowned surfing spot, but it is known for its uniqueness and intriguing history as well. From surfboards to photos, the Santa Cruz Surf Museum contains plenty of historic surfing artifacts dating back to a hundred years! This small, yet charming museum is located on WestCliff Drive in the scenic Lighthouse Point. In fact, the lighthouse, a well-loved icon in Santa Cruz real estate, was created as a memorial to a local surfer from the area. While the museum itself is enjoyable to any surf lover, the views from this hotspot just add to the worth of the visit. Learn the history of local Santa Cruz surf n’ turf, and watch the sun settle over the ocean for some perfect sights and colors.

Enjoy the Outdoors While Touring Santa Cruz Real Estate

The Santa Cruz Surf Museum is a beautiful tribute to the many surfers in the area, and, if you’re lucky, you may even be able to catch a glimpse of these athletes out on the great blue waves! The museum has a free entry, but there is an opportunity to donate, in order to keep the wonderful historic place open for visitors. Take a look inside the museum shop, and check out some of the surfing materials and memorabilia! Maybe even grab a souvenir! In addition to all the fun items that the shop has to offer, there are books on anything and everything surf! Immerse yourself into a book on your favorite beachside sport! If you’re an outdoors lover, a devoted surfer, or even an adventurous mariner, this quaint, but informational museum is a must-see. Take a break along your relaxing coastal trip and visit the gem that is the Santa Cruz Surfing Museum!

Posted in News