Santa Cruz County Real Estate News & Market Trends

You’ll find our blog to be a wealth of information, covering everything from local market statistics and home values to community happenings. That’s because we care about the community and want to help you find your place in it. Please reach out if you have any questions at all. We’d love to talk with you!

Feb. 2, 2023

Market Update - Santa Cruz County January 2023

Posted in Market Updates
Jan. 31, 2023

The Best Way To Start Real Estate Investments

This is an easy way to invest in real estate with very little down.

 

Buying a home? Click here to perform a full home search.

Selling a home? Click here for a FREE home price valuation.

 

Most people think you need a lot of money to build a real estate portfolio, but we have a hack to help you do it with very little money. We've personally used this strategy, and we have clients who are using it right now. 

 

When you buy a primary home, you only have to put 5% down. Then, you only have to live in that home for a year before becoming eligible to buy another primary home. At that point, you can turn that first home into a rental and buy your next home with only 5% down. 

 

This is a proven way to pick up multiple rental properties with less than a 20% down payment. If you have any questions, don’t hesitate to reach out! You can call or email us anytime, and we would love to help.

Posted in Real Estate Tips
Jan. 16, 2023

What Wall Street Doesn’t Want You To Know

The secret that Wall Street doesn’t want you to know about real estate.

 

Buying a home? Click here to perform a full home search.

Selling a home? Click here for a FREE home price valuation.

 

I’m here today to tell you something Wall Street doesn’t want you to know about real estate. During recessions, the general public gets scared to buy homes—there’s a slowdown because the media scares everyone into thinking the market is about to crash. Meanwhile, some of the biggest firms on Wall Street, like Blackstone, are preparing to buy billions of dollars worth of real estate. This is because the lack of demand will cause prices to come down a bit over the next few months. These firms know that the county has a shortage of single-family homes and that this will be a market pullback, not a crash. 

 

If you have any questions, don’t hesitate to reach out to me by phone or email. I look forward to hearing from you.

Posted in Real Estate Tips
Jan. 3, 2023

Market Update - Santa Cruz County December 2022

Posted in Market Updates
Jan. 3, 2023

Where Home Prices Are Heading

The impact of increasing interest rates on the housing market.

 

Buying a home? Click here to perform a full home search.

Selling a home? Click here for a FREE home price valuation.

 

Most people assume what goes up must come down, but how much will prices come down and will they crash? The main cause of prices cooling off right now is higher interest rates, which has reduced buyer demand. However, most experts say these rates will come down some once inflation comes down sometime in the next year or so. Once rates become more reasonable, demand will normalize.

 

Plus, there are now institutional buyers waiting to buy properties at a discount. Now, on the supply side, in most growth markets, there simply aren't enough single-family homes to meet the needs of the people. This is because there haven't been enough single-family homes built to keep up with household formation over the last decade. So in the end, based on real data, it looks like most home prices will cool off by around 10% or so.

 

If you want to learn more about this topic or have any real estate questions, call or email us. We’d love to connect with you!

Posted in Market Updates
Dec. 1, 2022

Market Update - Santa Cruz County November 2022

Posted in Market Updates
Nov. 15, 2022

The Reality of Santa Cruz Home Prices

What you need to know about our local market before buying or selling.

 

Buying a home? Click here to perform a full home search.

Selling a home? Click here for a FREE home price valuation.

 

The media is so loud these days about real estate’s doom and gloom; it blows my mind how hard it is to cut through all the noise. As top real estate professionals in Santa Cruz County, my wife and I sell around 50 to 60 homes per year. We operate a lot in the luxury market, and we know our market well. If you have fears about making your real estate move because of what you’re currently hearing in the news, we’ll share some facts that will clear things up and help with your buying and selling plans.

 

In the Santa Cruz market, some areas may have a slight decrease, but there’s not much of a drop in actual prices, and no organization expects them to fall significantly. At most, the gravest prediction sees small potential losses or short-term declines in some areas, but many also expect a 5% or 6% increase over the next year. People need to understand we have an extreme shortage of inventory, and we are nowhere near a balanced market. On the contrary, we are still very much a seller's market.

 

Many think there's nowhere to put their money and assume that the real estate market is down because the stock market is. However, the reality is there are all kinds of funds that are very stable and yield 7% to 8%. Some can even go higher but are also riskier.

 

"We’re still a hot seller's market."

 

It may be true that you won’t get the price that you wanted a year ago in some areas of the market, but you still can in most. The truth is that it’s still a hot seller's market. We have low inventory, and there are plenty of places to put your money. If you thought you missed the peak of the market, we will only truly know this after it recovers or falls.

 

It takes a little bit of faith and action to make things happen. If you have questions about this topic or anything real estate related, call or email us. We’d love to connect with you!

Posted in Market Updates
Nov. 1, 2022

Market Update - Santa Cruz County October 2022

Posted in Market Updates
Oct. 3, 2022

Market Update - Santa Cruz County September 2022

Posted in Market Updates
Sept. 29, 2022

Find the Best Agent for Your Needs

Referred agents generally give clients better experiences and results.

 

Buying a home? Click here to perform a full home search.

Selling a home? Click here for a FREE home price valuation.

 

It’s important to work with an agent who is recommended to you by somebody you trust either in the area that you live in or where you're looking to buy.

 

The first important aspect to consider is who's giving you the referral. If you have an agent you work with who gets tremendous results and you respect, go to that person and ask them if they know an agent in the area that you're considering. They can help you find a great agent in the areas you're looking to buy. In 2021, we referred a dozen clients to various agents in other areas and other states. Clients have outstanding experiences when they go to an agent that was referred to them instead of simply finding one on their own.

 

"Give yourself the best chance to have a great experience and get the results that you want."

 

When we have clients selling their homes here and moving out of state, we often connect them with an agent in that specific area that they're looking to buy. We've had the opportunity to speak at several different events over the years and teach other agents how to better serve their clients. We have a very large network of agents that we have relationships with. We're also part of a network of private agents, and we are the recipients of the Real Trends America's best agent award, reserved for the top 1% of all agents in the United States. We're able to tap into our network of other top agents and refer you to the right person.

 

Give yourself the best chance to have a great experience, and get the results that you want. Talk with an agent that you trust, a friend who has had a fantastic experience working with an agent, or have us connect you with exactly what you're looking for.

 

The next time you need a real estate agent or have any questions related to real estate, give us a call. We'll get information about exactly what it is you're trying to do and connect you with the very best agent in that particular area.

 

Posted in Real Estate Tips